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Shopify Delivery Promises Falling Short? This Game-Changing AI Integration Holds the Key
The landscape of eCommerce is changing, with the post-purchase experience becoming more important than ever. Today's consumers demand more than just products; they seek transparency, control, and convenience from the companies they choose to buy from.
Let’s face it — tough competition from larger companies is the reality. In order to stand a chance, Shopify brands need to change what they’ve been doing to meet the current standards of consumers. These high expectations apply to shipping speed, ETAs, automated communication and updates, and more. To keep up, Shopify brands have to give consumers the special treatment they’re accustomed to with larger brands.
In this blog, we’ll focus on one of the most crucial elements; ETAs and delivery estimates. Providing customers with this accurate information through Shopify used to be impossible; however, it can now be easily done with the help of Wonderment.
Fixing Lack of Transparency
Here’s why the traditional approach of many Shopify brands falls short of meeting consumer expectations.
Vague, one-size-fits-all delivery ranges almost always lead to confusion about when orders will actually arrive. To add, this leaves trust in the hands of the carriers you use. Things happen, and betting on delivery ranges isn’t a safe move.
When inevitable mishaps happen, this disconnect results in broken customer experiences. Customers are typically upset about slow shipping — even if the brand meets the initial expectations set at checkout. Without communication, customers will start to lose trust. This lack of transparency incurs significant costs, including abandoned carts, support tickets, chargebacks, returns, and negative reviews.
Customers Prefer Certainty Over Speed
While it’s known that the average customer loves a fast shipping option, you may be surprised by what consumers prioritize in terms of their preferences.
What consumers desire most is certainty. They want to know that their orders will arrive precisely when promised. If this isn’t possible, they want to be communicated with clearly and immediately. In short, they want to know that they can trust that the brand has their best interest and is there every step of the way.
Why Traditional ETAs Don’t Work
Brands may try to get it right with traditional ETAs; however, there are some trademark fatal flaws that will never go away.
First, these estimates often lack intelligence, relying on generic date ranges that fail to account for a brand's specific fulfillment times. Second, they aren’t actionable, as brands can't control external factors like weather or last-mile carriers. The traditional method also lacks measurability, making it challenging to assess the accuracy of initial promises and identify areas for improvement. Sticking to traditional ETAs is about as safe as rolling the dice — it may work sometimes, but the problems are vast and unavoidable.
Why You Need Transparent Delivery Estimates
By providing clear ETAs and pleasant post-purchase experiences to customers, businesses can thrive.
Oftentimes, these improvements are all it takes for a customer to become loyal to a brand. Because eCommerce has become a part of daily life, the shipping and delivery experience can count just as much as the product itself. Succeed in both areas, and you’ll gain tried-and-true customers!
Wonderment's Delivery Promise
There’s a new and improved way for Shopify brands to operate in lieu of traditional ETAs. Shopify brands can now deliver on all of their customers’ wants and needs with the help of Wonderment’s Delivery Promise
Wonderment's Delivery Promise is an intelligent, AI-driven solution designed to provide accurate delivery estimates for every unique order and customer, regardless of shipping times or methods.
Revolutionizing the way Shopify stores operate, Wonderment's Delivery Promise addresses the shortcomings of Shopify’s status quo by automating and optimizing the delivery process. By accurately accounting for fulfillment times, unique business complexities, and other variables, this tool ensures that Shopify brands can keep their promises.
With Wonderment’s Delivery Promise comes a new era of transparency, trust, and efficiency in the post-purchase journey. Customers deserve active engagement all the way to the finish line, and brands deserve to keep hard-earned reputations, regardless of what happens after a product leaves the shop. With this new feature, everyone wins.
Wonderment's Data-Driven Approach
Wonderment's advantage lies in its data-driven foundation. Since its founding, the platform has collected data on over 50 million shipments and over 100 million unique shipping events.
We’ve channeled this data into finding better ways to predict transit times with high accuracy. Additionally, this information has also helped us to develop a fantastic awareness of what practices benefit both brands and customers from a long-term perspective. We’re so excited to share these developments with brands, knowing that this is truly game-changing for so many!
Building Customer Trust with Wonderment
Wonderment goes beyond traditional methods by allowing brands to communicate an actual delivery date, not just a shipping speed. These days, this level of transparency is needed to boost conversion rates.
Multiple touchpoints and easily accessible tracking make for happy buyers. This continuity ensures that customers see the same ETA throughout the entire post-purchase experience, from the order confirmation email to the shipment confirmation email. If changes need to be made along the way, these are displayed and relayed transparently to the customer.
By offering communication on specific service levels and allowing customers to understand the differences between shipping options, Wonderment also empowers shoppers to make informed decisions.
From pre and post-purchase, Wonderment’s Delivery Promise allows brands to be there for customers every step of the way. This fact alone helps strengthen the relationship between the brand and the consumer! It’s hard to feel comfortable buying from a brand that doesn’t offer warm, consistent engagement. Brands succeed by becoming more of a presence in the overall journey.
Wonderment's Delivery Promise; Creating a Brighter Future for Brands
We’d like to take a moment to get excited about how impactful these developments are.
Wonderment started with a goal to give brands the chance to shine as bright as possible. The platform, developed after an intensive summer of data collection and integration, stays true to the mission of making ETA data universally available. Here’s the idea — if brands can seamlessly thread data across the entire tech stack, from pre-purchase through delivery and all customer communications, the result is a better CX experience for customers and exponential growth for the business.
With Wonderment’s Delivery Promise, smaller brands can now compare to massive competitors like Amazon. This integration gives brands access to the optimization needed for meeting today’s high (and expected) standards. Plus, this is just the beginning! At Wonderment, we’re continuing to work diligently to even the playing field.
Can You Afford To Keep Disappointing Your Customers?
The integration of intelligent delivery ETAs is not just a recommendation; we believe it's a necessity for Shopify stores aiming to thrive in a competitive eCommerce world.
The shift from traditional actions to Wonderment's Delivery Promise offers an unparalleled opportunity to enhance customer experiences, build trust, and optimize operations. By giving customers the certainty they desire, brands also gain valuable data, improved reputations, and quality, long-lasting relationships with customers.
Join us as we step into the future of eCommerce - visit Wonderment today!
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